Case Study: From website nightmare to flooring heaven
Step on Flooring - Campbellfield, Melbourne, Australia
The owners of Step on Flooring were setting up their new flooring brand and decided to trust two different digital agencies with the design and set up of their new website. Unfortunately, just like many small business owners, they were provided with sub-par customer service, bad advice and an overall messy and badly designed website. Feeling tired of spending money for very disappointing results, Step on Flooring decided to trust Digitally LC with their project.
Who is Step on Flooring?
Step On Flooring is a new family-owned business specialising in engineered timber flooring. Having evolved in the flooring business for more than 30 years, the family wanted to create a new brand to provide flooring solutions to a high-end and exclusive clientele. With over 30 years of industry expertise, they provide a seamless experience from the flooring selection consultation to aftercare, as well as handle the whole process in-house, ensuring top-quality products, meticulous preparation, and flawless installation. Their mobile showroom service makes it easy for customers to find their perfect flooring solution without having to leave their home.
What was the business challenge?
Step on Flooring partnered up with Digitally LC in April 2024 after being burned by two different other agencies, which promised the moon and delivered a sub-par, half-finished Wordpress website.
As the Step on Flooring brand was to be launched online for the first time and attract a high-end clientele, the business owners needed someone to step in and create a website that would reflect the excellence of their services and products.
The Digitally LC Strategy
After auditing the deficient Step on Flooring Wordpress website, Digitally LC created a targeted action plan to achieve three outcomes:
Create an easy-to-use, aesthetically sleek and branded website
Showcase the Step on Flooring products/services in a SEO friendly way
Create an appointment booking system which could help the business centralise their bookings
Additionally the website needed to comprise following features and functionalities:
A showcase page to give an overview of the flooring projects completed by Step on Flooring
A functional store to enable buyers to access product information and place orders
A precise and conversion-oriented contact page
Check out the “before-website”.
Disorganised product catalogue
Deficient appointment form
Single blog post
Pixelated product images
Lacking layout and UX
And admire the “after-website”.
The outcome
The design of the website was started in April 2024 and launched two weeks later. Alongside an easy-to-edit design, the website now showcases all of Step on Flooring’s products, alongside the beautiful projects they have worked on. Customers can book an appointment directly on the website and the brand really targets the high-end clientele the business owners want to reach.
Client feedback
From Nightmare to Dream!!! Where can i even begin? Laetitia has been the perfect to work with from day one! She is an expert in her field, communicates effectively and goes above and beyond. Before engaging Digitally LC I went through several so called "Experts" for my website to be created only to be lied too and being left frustrated. I thank the heavens above for being recommended to work with Laetitia. Looking forward to continuing our work together! Thank you once again Laetitia!